In order to thoroughly implement the quality province and brand strategy, solidly promote the construction of high-end brands in the province, and showcase the achievements of corporate brand building, recently, the Shandong Provincial Brand Building Promotion Association released the 2020 Shandong Famous Brand Certification List, Shandong China Coal Mining Group The company's "ZHONGMEI" mining single hydraulic prop product is awarded the "2020 Shandong Famous Brand".
It is reported that Shandong's well-known brands are recognized by the Shandong Famous Brand Certification Committee established by the Shandong Provincial Brand Building Promotion Association and related industry associations, aiming to implement the provincial party committee and the provincial government's requirements for the implementation of major projects for the conversion of new and old kinetic energy, and promote the implementation of high-quality provinces and brands Strategy, promote the high-end brand process in Shandong Province, and cultivate a group of competitive high-end famous brands at home and abroad. The selection of "Shandong Famous Brands" has strict review standards for all selected brands: continuous operation for 3 years or more, no bad credit records, and the implementation of standards is in the lead in the province among similar products in the industry, and has a high domestic advanced level. Customer satisfaction, social reputation and market share, etc., so for the award-winning company, this is undoubtedly a gold-rich and heavy honor.
Brand effect is the most valuable asset of an enterprise and its core competitiveness. In recent years, China Coal Group has attached great importance to the construction of global independent brands. It has successively registered the "China Coal" trademark in 37 countries and regions including the European Union, the United States, and Russia, and has obtained the 27 member states of the European Union and the United Kingdom, Taiwan, Macau and Singapore The right to use China Coal’s trademark has established the China Coal brand in the international market. The group has been selected as a pilot enterprise for industrial brand cultivation by the Ministry of Industry and Information Technology, a well-known trademark enterprise in Shandong Province, and a key cultivation enterprise for brand cultivation in Jining City.
This time, the “ZHONGMEI” single hydraulic prop for mining, which was awarded the 2020 Shandong Famous Brand, was independently developed and produced by China Coal Group. The product has undergone innovative improvements and overcomes the defects and defects of the DZ (piston) single hydraulic prop. The problem is that it has many advantages such as large working resistance, light weight, long service life, large working stroke, low use cost, convenient operation, wide use range and good stability. The market sales are very good. At present, the 62 models of mining hydraulic prop products independently developed and produced by our group have all obtained the national mining product safety mark certificate, and the products are very guaranteed in terms of quality and safety.
In the next step, our group will use this as an opportunity to give full play to the leading role of the brand in accelerating the transformation of corporate kinetic energy, continue to consolidate and strengthen the brand strategy innovation results, and make greater efforts to implement the brand-driven strategy, promote the improvement of product and service quality, and promote the enterprise to do Be bigger and stronger, and better contribute to the development of the province's brand economy!
