Recently, the Department of Commerce of Shandong Province released the public notice of the List of 2026 Shandong Provincial Export Brand Enterprises. After rigorous selection procedures including voluntary enterprise application, preliminary review at municipal level, multiple rounds of provincial reexamination and public opinion solicitation, Shandong China Coal Group was successfully selected as a 2026 Shandong Provincial Export Brand Enterprise, which demonstrates the Group’s strength in foreign trade branding and achievements in international development.
The selection of export brand enterprises aims to cultivate benchmark foreign trade enterprises in Shandong and identify leading export enterprises with independent brands, stable overseas markets and core competitive edges. The assessment criteria cover multiple dimensions such as product research and development, overseas marketing channels, brand development and export volume, setting high thresholds for all contestants. As a key local mechanical and electrical equipment exporter based in Jining, Shandong China Coal Group has long been engaged in foreign trade of intelligent industrial and mining equipment, and keeps expanding its global market reach relying on self-developed products including mining machinery and construction machinery.
For many years, the Group has adhered to the dual-driven development strategy of "technological innovation + brand globalization", and built a professional overseas marketing and after-sales service system. Its products are sold to dozens of countries and regions across Southeast Asia, Central Asia, Africa and beyond. The Group has continuously increased investment in research and development of independent intellectual property rights. Its products have won wide recognition from overseas customers for reliable quality, gradually building a highly recognizable independent export brand, and making important contributions to the quality improvement and efficiency growth of Jining’s mechanical and electrical export industry.
Being awarded the provincial export brand enterprise fully recognizes the Group’s achievements in international operation and independent brand building by the Shandong Provincial Department of Commerce. Taking this honor as a new starting point, Shandong China Coal Group will further strengthen R&D and innovation of core equipment, explore niche overseas markets in depth, polish the export brand of Shandong manufacturing, and contribute to the high-quality development of foreign trade in Shandong Province.
